· Curated and invited a handpicked list of top beauty artists in the Tampa Bay area to connect the brand with respected local talent.

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· Extended invitations beyond influencers to include both new and returning consumers, ensuring a diverse and engaged guest list.

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· Served as the primary liaison before and after the event so the owner could focus on the bigger picture — managing all communication and coordination with vendors for a seamless execution.

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· Provided full creative direction for marketing activations, branding elements, and guest experiences.

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· Designed and branded event features such as cornhole bags, ice cream cups, and goodie bags to create a cohesive visual identity.

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· Crafted and distributed the official email invitation, along with a detailed follow-up the day before the event with parking, dress code, and key details.

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· Built a detailed event checklist to ensure nothing was overlooked, from vendor needs to guest touchpoints.

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· Printed all event signage, including a branded welcome sign. 

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· Developed brand pillars, core messaging prompts, primary and supporting hashtags, catchphrases, invitation message prompts, and signage copy ideas to ensure consistent brand voice across all touchpoints. 

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Results